The Official Global Pet Expo Social Media Guide

The Show That Means Business is getting even more social this year! And because we know it can all be a bit overwhelming at times, we’ve compiled everything you need to know in one easy-to-digest social media guide.

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Like Global Pet Expo on Facebook to find the latest Show updates as you scroll through your newsfeed as well as recaps at the end of each day. AND, as a Global Pet Expo first, we will be going LIVE a few times throughout the Show. Stay tuned!

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Follow Global Pet Expo on Twitter and include the #GlobalPetExpo hashtag in all of your tweets. We will be live-streaming these tweets on monitors throughout the Show Floor. This is a great way to instantly broadcast your message to Show attendees. Make sure to tag us @GlobalPetExpo, too!

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Follow Global Pet Expo on Instagram for up-to-date Show photos, exhibitor products and features, and more. Include the #GlobalPetExpo hashtag and tag us in all of your photos for a chance to be featured on our social media channels. We will also be live-streaming these posts on monitors throughout the Show Floor.

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We know it’s a big show, so don’t worry if you miss something. We will be uploading Global Pet Expo TV videos to our YouTube channel that highlight the exciting events from each day.

 

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The premier industry event has professional photographers walking the Show floor and attending the Show events, capturing the best moments and turning them into memories. Follow us on Pinterest for boards full of the best Show photos! 

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As the digital landscape changes, so do we! This year, the Show will feature a new snapchat filter allowing you the opportunity to spruce up those tiny pieces of art you snap during the Show.

 

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Global Pet Expo App

Download the Global Pet Expo App for iOS or Android right to your phone or tablet for quick access to show schedules, the exhibitor list, the floor plan and more, all at your fingertips.

 

Important reminder: The official Show hashtag is #GlobalPetExpo so, no need to turn it into an acronym or include 2017.

We look forward to seeing you at the Show and seeing your messages on social media!

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The Show That Means Business is happening March 22-24, 2017 at the Orange County Convention Center in Orlando, Florida. For more information, visit the website.

Global Pet Expo is on Snapchat!

#NoFilter is a thing of the past – at least at this year’s Show. As the digital landscape changes, so do we! In fact, we pride ourselves on staying abreast of the new and emerging communication channels so we can meet all of our attendees (that’s you!) on the platforms you like to use.

So, this year we partnered with Snapchat to bring you the below geofilter to help spruce up your tiny pieces of art from the premier industry event.

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The Show That Means Business is happening March 22-24, 2017 at the Orange County Convention Center in Orlando, Florida. For more information, visit the website.

Global Pet Expo 2015 Was a Record Setting Year!

More! More! More! Global Pet Expo saw more buyers in attendance, more exhibitors and more booths sold than years past as well as more attendees and more new product launches than ever before!

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This year’s total attendance came in at a staggering 15,500 people including 6,061 qualified buyers! Over 1,050 exhibitors brought concept to completion when they took over 3,113 booths and built some seriously impressive exhibits to share their record-breaking 3,000 new pet product launches! And to make for a truly global, Global Pet Expo, 20% of exhibitors and 29% of buyers this year were from countries outside the United States, a clear indication that our show is a key trading opportunity for companies around the world!

833A8722Hot off the Press

More than 230 members of the press…From trade magazines and bloggers to national media outlets like The Huffington Post, CNN, The Chicago Tribune and the popular TV series, Shark Tank: Beyond the Tank, we welcomed some impressive media to this year’s show.

Getting Social on Social Media

Fans took to Twitter roughly 4,000 times using the official show hashtag, #GlobalPetExpo to talk about what’s new and what’s hot on the Show floor. These tweets generated more than 18.9 million impressions and reached more than 6.2 million people. All of this social interaction sent #GlobalPetExpo soaring to the top of Twitter’s most tweeted, earning a spot in the ‘trending topics’ for yet another year.

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Clang, clang, clang went the trolley!

For the first time, Global Pet Expo 2015 offered free pre-registration for its Global Pet Expo Academy, resulting in record-setting attendance to its expanded lineup of 29 seminars throughout the three-day Show. It’s possible that the attendees had the energy to make their way to the seminars thanks to the Global Pet Expo Express, a free trolley that carried attendees from one side of the floor to the other – another successful first for the Show.

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If there is one thing we don’t want to get lost in all of these numbers, it is that we couldn’t have done it without YOU! Thanks to all 15,500 of you who attended the pet industry’s largest annual trade show. We can’t wait to see you next year, March 16-18, 2016!

10 Tips for Live Tweeting at Global Pet Expo

You’ve designed your booth, printed press materials and buyer handouts, packed and shipped booth materials, and you’ve finally made it to the event. Now its time to meet new people, expand your network, and get your brand out there! To help connect with others and draw attention to your products and booth, Tweeting from the Show is a simple and easy option. Brush up on a few quick tips to help steer your Tweeting in the right direction throughout the three-day Show!

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  1. Know the hashtag

The official Show hashtag is #GlobalPetExpo and when incorporated into your Tweets, they will automatically be displayed on monitors throughout the show floor and convention center.

  1. Know your booth number!

As obvious as it might sound, including your booth number in Tweets will help guide buyers and media to your booth and products.

  1. Compile important Twitter handles in advance

Prior to the Show, do a little research and compile applicable buyer and media Twitter handles (handles are their account profile names) so you can follow and @ mention them with ease at the Show. We’ve even compiled a media list on our Global Pet Expo twitter page to help make it easier on who to reach out to.

  1. Share intriguing content

Show attendees are not turning to our Twitter monitors to see how you are enjoying that cappuccino (although, we certainly hope you are). They want to see intriguing content, and they want to know where they can find it. Showcase your products, people or your booth as a whole to make those 140 characters count.

  1. Join the conversation

The great thing about social media is that conversations can be a two-way street in real time. So, join the conversation. Talk to those who are actively engaging with you, answer questions and respond to comments in a timely manner.

  1. Invite attendees to your booth

While social engagements are great, nothing beats a meet and greet. Invite attendees to your booth to showcase and demo your products in-person and create lasting contacts. Don’t forget your booth number!

  1. Re-tweet your colleagues

Don’t just simply share content for yourself. If another show attendee has something great to say, favorite or re-tweet the information and increase your social and online presence.

  1. Ensure timely tweets

Our Twitter monitors will be displaying tweets using the official #GlobalPetExpo hashtag all three days The more people who contribute, the less time a tweet will remain visible on the screen. Make sure you tweet consistently all three days to remain seen and heard!

  1. Turn digital content into reality

Continue the conversation outside the walls of the Twittosphere. Ask your followers to come by your booth and chat, meet up on a break or schedule a post-show conversation.

  1. Keep track of conversations and contacts

Not everyone will have time to stop by your booth. Make the most of your social media engagements by keeping track of the names and Twitter handles of those you connect with during the show and follow up with them post-Show!

We look forward to seeing you at the Show and across our Twitter monitors soon! And, don’t forget to stay up-to-date on Global Pet Expo news and follow us at @GlobalPetExpo!

Global Pet Expo is a Winner!

Hollywood isn’t the only one buzzing with awards lately. We have a few of our own to tout….luckily, we didn’t have to fast before accepting these ones!

Global Pet Expo is a WINNER!!!

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We’re pleased to announce Global Pet Expo was recently honored by the International Association of Exhibitors & Events (IAEE) and took home two awards from the organization’s annual Art of the Show Competition. Additionally, Global Pet Expo also received the Grand Award for Best Use of Social Media by Trade Show Executive, a leading trade industry magazine.

Honored within the “over 150,000 net square feet” category, Global Pet Expo was awarded for Exhibit Sales Brochure & Prospectus and Sponsorship Development Program by IAEE. The Art of the Show Competition recognizes excellence in promotional materials for the exhibitions and events industry and includes 15 different categories of competition spanning three show sizes. Our year-round marketing plays a key role in the success of Global Pet Expo and we are honored to receive such acknowledgment from the leading association for the exhibition industry.

“The level of excellence from all the entries-and of course, the winners- is a real testament to how strong this industry really is.”
-IAEE President and CEO David Dubois, CMP, CAE, FASAE, CTA

Taking home Trade Show Executive’s Grand Award for Best Use of Social Media, Global Pet Expo was honored for results from its 2013 Show, demonstrating the key role social media plays in the Show’s success. Pre-show communication as well as onsite, real-time social media engagement has helped connect with attendees in such a way that it enhances their Show experience. Contributing to success, the Global Pet Expo YouTube channel grew 58% from the previous year as thousands tuned in daily to stay up-to-date on Show news, #globalpetexpo was one of the top trending stories on Twitter throughout the Show week, and Global Pet Expo’s Twitter encouraged buyers, exhibitors and media to join the conversation and generated 13.5 million impressions.

We look forward to connecting with you at the 2015 Show and hope to see you there!

For more information on IAEE, visit www.iaee.com.
For more information on Trade Show Executive, visit www.tradeshowexecutive.com

Social Media Increases 90%

A new 2012 EXHIBITOR Magazine survey shows Facebook usage has increased by nearly 90 percent among marketers at trade shows. According to the benchmark survey, those companies that have tapped into the marketing potential of social-media applications claim to have increased brand awareness and enriched relationships with clients and prospects.  They also have increased booth traffic and event attendance, additional press coverage and increased sales as direct results of their campaigns.   Social media works.  Make sure you use it to let people know you will be at Global Pet Expo.