We’re Now Taking Submissions for the 2017 Retailer Excellence Awards!

Nominations for the Retailer Excellence Awards, designed to honor outstanding independent pet stores, are now being accepted!

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Nominations may be submitted by retailers, manufacturers, reps and distributors.

All ballots must be received by February 10, 2017.

Independent pet stores can be nominated for the following categories:

  1. Best Overall Single-Store Retailer: Recognizes a single-store retailer that excels in sales, customer service, store design, merchandising and community service.
  2. Best Overall Multi-Unit Retailer (2-10 stores): Recognizes multi-unit retailers with between two and 10 stores that excel in sales, customer service, store design, merchandising and community service.
  3. Best Overall Multi-Unit Retailer (10 or more stores): Recognizes multi-unit retailers with 10 or more stores that excel in sales, customer service, store design, merchandising and community service.
  4. Best Live Animal Retailer Award: This award recognizes a retailer that excels overall in sales, customer service, store design, merchandising and community service. Nominees should also provide a clean, safe and professional environment for customers and employees while demonstrating care, concern and knowledge of companion animals.
  5. Best Merchandising Award: Recognizes a retailer that demonstrates outstanding creative techniques to promote sales and services.
  6. Multi-Service Excellence Award: Recognizes a retailer that effectively offers a broad spectrum of services including grooming, training, boarding, etc.
  7. Best Marketing Award:  Honors a retailer that effectively executes sales and promotional techniques to increase sales and customers including the use of advertising, public relations, social media and more.
  8. BestCustomer Service Award: Recognizes a retailer that provides an unmatched level of customer service, demonstrates familiarity with products and services, etc.
  9. Best Store Design Award: Honors a retailer that demonstrates excellence in overall store design including merchandising displays, store layout, curb appeal and more.
  10. Best Community Service Award: Recognizes a retailer that demonstrates fellowship, integrity and a clear demonstration that the store is committed to giving back to the community.

To nominate a pet store, download the ballot form here. 

 

SAVE THE DATE

The recipients of the Global Pet Expo Retailer Excellence Awards will be announced during the Show’s Pet Industry Breakfast held on March 23, 2017 at 8am.

Tips and Tricks to Designing Your Booth

Global Pet Expo 2016 is just five short months away! That time will pass quicker than you know it, which means it’s time to start preparing your materials and planning the design of your booth, if you haven’t already.

Your booth design and features are an extremely important contributing factor to a successful show. Your booth is your opportunity to ‘wow’ attendees and get them to stop, listen and see what you have to offer. You know the saying, ‘don’t judge a book by its cover?’ Well, it’s a saying because it actually happens, especially at a Show that is the size of 13 football fields!

To help you get started, we compiled five tips we think are important to designing an eye-catching booth that will help you stand out in the crowd:

  1. MessagingMessaging

Believe it or not, the people in your booth and their pitch can make or break an interested party. Define your key messages ahead of time and make sure the booth representatives know how to convey them in a clear, concise manner. Treat everyone like they’re important, because you never know when a key player for your business could walk into your booth. You only get one chance to make a first impression!

  1. Theme

Think about the theme of your booth. Make sure it’s cohesive and Theme
consistent with regards to color, language, decorations, etc. Pro tip: extend that branding to your marketing collateral that will be visible in the booth and handed out to buyers as a take-away.

  1. Logo and Signage

Although presentation of your products is important, your signage is what will draw them in. At the pet industry’s largest annual tradeshow, a good-sized, prominent logo can help buyers easily locate your booth from a distance. Upfront signage with key messaging helps attendees easily decide if they want to engage further.

  1. Lighting, Flooring, and DesignLighting

Whether it comes with your booth tools or from Global Pet Expo’s official vendor, GES Exposition Services, great lighting, comfortable flooring and a cohesive design is key to standing out among the thousands of booths on the Show Floor.

  1. Display Rules

Important information about things like canopies, hanging signage, multi-story exhibits and more can be found in the Display Rules. It’s important to make sure your eye-catching booth is compliant with show management guidelines.

For more information about booth set-up and services, visit our website or see our list of official show vendors.

Global Pet Expo 2015 Was a Record Setting Year!

More! More! More! Global Pet Expo saw more buyers in attendance, more exhibitors and more booths sold than years past as well as more attendees and more new product launches than ever before!

On the Show FloorIMG_5107

This year’s total attendance came in at a staggering 15,500 people including 6,061 qualified buyers! Over 1,050 exhibitors brought concept to completion when they took over 3,113 booths and built some seriously impressive exhibits to share their record-breaking 3,000 new pet product launches! And to make for a truly global, Global Pet Expo, 20% of exhibitors and 29% of buyers this year were from countries outside the United States, a clear indication that our show is a key trading opportunity for companies around the world!

833A8722Hot off the Press

More than 230 members of the press…From trade magazines and bloggers to national media outlets like The Huffington Post, CNN, The Chicago Tribune and the popular TV series, Shark Tank: Beyond the Tank, we welcomed some impressive media to this year’s show.

Getting Social on Social Media

Fans took to Twitter roughly 4,000 times using the official show hashtag, #GlobalPetExpo to talk about what’s new and what’s hot on the Show floor. These tweets generated more than 18.9 million impressions and reached more than 6.2 million people. All of this social interaction sent #GlobalPetExpo soaring to the top of Twitter’s most tweeted, earning a spot in the ‘trending topics’ for yet another year.

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Clang, clang, clang went the trolley!

For the first time, Global Pet Expo 2015 offered free pre-registration for its Global Pet Expo Academy, resulting in record-setting attendance to its expanded lineup of 29 seminars throughout the three-day Show. It’s possible that the attendees had the energy to make their way to the seminars thanks to the Global Pet Expo Express, a free trolley that carried attendees from one side of the floor to the other – another successful first for the Show.

Thank You!833A9209

If there is one thing we don’t want to get lost in all of these numbers, it is that we couldn’t have done it without YOU! Thanks to all 15,500 of you who attended the pet industry’s largest annual trade show. We can’t wait to see you next year, March 16-18, 2016!

10 Tips for Live Tweeting at Global Pet Expo

You’ve designed your booth, printed press materials and buyer handouts, packed and shipped booth materials, and you’ve finally made it to the event. Now its time to meet new people, expand your network, and get your brand out there! To help connect with others and draw attention to your products and booth, Tweeting from the Show is a simple and easy option. Brush up on a few quick tips to help steer your Tweeting in the right direction throughout the three-day Show!

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  1. Know the hashtag

The official Show hashtag is #GlobalPetExpo and when incorporated into your Tweets, they will automatically be displayed on monitors throughout the show floor and convention center.

  1. Know your booth number!

As obvious as it might sound, including your booth number in Tweets will help guide buyers and media to your booth and products.

  1. Compile important Twitter handles in advance

Prior to the Show, do a little research and compile applicable buyer and media Twitter handles (handles are their account profile names) so you can follow and @ mention them with ease at the Show. We’ve even compiled a media list on our Global Pet Expo twitter page to help make it easier on who to reach out to.

  1. Share intriguing content

Show attendees are not turning to our Twitter monitors to see how you are enjoying that cappuccino (although, we certainly hope you are). They want to see intriguing content, and they want to know where they can find it. Showcase your products, people or your booth as a whole to make those 140 characters count.

  1. Join the conversation

The great thing about social media is that conversations can be a two-way street in real time. So, join the conversation. Talk to those who are actively engaging with you, answer questions and respond to comments in a timely manner.

  1. Invite attendees to your booth

While social engagements are great, nothing beats a meet and greet. Invite attendees to your booth to showcase and demo your products in-person and create lasting contacts. Don’t forget your booth number!

  1. Re-tweet your colleagues

Don’t just simply share content for yourself. If another show attendee has something great to say, favorite or re-tweet the information and increase your social and online presence.

  1. Ensure timely tweets

Our Twitter monitors will be displaying tweets using the official #GlobalPetExpo hashtag all three days The more people who contribute, the less time a tweet will remain visible on the screen. Make sure you tweet consistently all three days to remain seen and heard!

  1. Turn digital content into reality

Continue the conversation outside the walls of the Twittosphere. Ask your followers to come by your booth and chat, meet up on a break or schedule a post-show conversation.

  1. Keep track of conversations and contacts

Not everyone will have time to stop by your booth. Make the most of your social media engagements by keeping track of the names and Twitter handles of those you connect with during the show and follow up with them post-Show!

We look forward to seeing you at the Show and across our Twitter monitors soon! And, don’t forget to stay up-to-date on Global Pet Expo news and follow us at @GlobalPetExpo!

2014 Marketing Toolkit for Exhibitors

Exhibitor Marketing Tools are exclusively available to 2014 Global Pet Expo Exhibitors and are designed to increase your brand and company exposure before and during the Show, while maximizing your marketing investment.

The Toolkit includes:

  • Buyer Invitation List
  • Customized Global Pet Expo Web Banner
  • Global Pet Expo Downloadable Logo
  • Media Lists
  • New Product Showcase Registration
  • Promotional Stickers
  • Public Relations Guide
  • Show Publication Advertising
  • Sponsorship opportunities

You’ve made the investment to attend the Show, so why not do all you can to increase exposure and strengthen your presence.  The Buyer Invitation and Media lists are a great way to alert buyers and media of new products, promotions and company news ahead of time.  Let them know who you are and why they should visit your booth during the Show.  Promotional material such as logos and website banners are also a great way to let current and potential customers know you’ll be attending the 2014 Show, and help draw their attendance.

The New Products Showcase is a one-stop-shop on the Show floor where buyers and media can check out all that’s new to the 2014 Show, in one place. If you have a new product to show off, you’ll definitely want to take advantage of the opportunity to display it here. “Best in Show” Awards are presented on the second day of the Show for the best new products in certain categories, based on buyer votes. This is an extremely desired title to give your new product and certainly a boost for additional exposure.

Sponsorship opportunities fill up fast, so make sure to check out all that Global Pet Expo has to offer. There are a variety of options from online promotion to outside the expo on buses and in hotels, to onsite advertising in the lobby, show floor and lobby banners. Options are available in a range of prices for various exposure levels to further help get your brand and booth number in front of attendees.

To access the full Marketing Kit, please visit the Exhibitor Marketing Tools section on our website. You must be an Exhibitor with an assigned booth for the 2014 Global Pet Expo with a username and password to login.

Pets Add Life’s Newest Talking Animal Video

Pet Industry Insight

Houston, the latest Pets Add Life video has landed! Watch as this talkative mouse realizes the gravity of his situation when he goes where no mouse has gone before in search of a pal to talk to.

To view more videos from Pets Add Life, visit the campaign’s YouTube Channel.

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