10 Reasons to Attend Global Pet Expo

The Greatest Show On Earth is just four short months away. If you are still on the fence about attending, here are 10 reasons why you should:

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  1. See more than 3,000 new products and find the ones you need to grow your business
  2. Work with suppliers to maximize value and increase sales
  3. Cash in on show specials and discounts only available at Global Pet Expo
  4. Find new suppliers and products to expand your merchandise mix
  5. Learn how to optimize product display and selections
  6. Discover new strategies to build brand and customer loyalty
  7. Improve product knowledge to enhance your relationship with customers
  8. Explore new ways to connect with your community and boost store traffic
  9. Discover how retailers reach consumers across multiple shopping channels
  10. Understand emerging trends that will help you thrive in 2016 and beyond

We should also remind you that the pet industry’s largest annual trade show is the size of 13 football fields. So, jump that fence. All trails lead to Global Pet Expo in 2016 and you don’t want to miss it!

For more information about Global Pet Expo visit www.globalpetexpo.org.

Tips and Tricks to Designing Your Booth

Global Pet Expo 2016 is just five short months away! That time will pass quicker than you know it, which means it’s time to start preparing your materials and planning the design of your booth, if you haven’t already.

Your booth design and features are an extremely important contributing factor to a successful show. Your booth is your opportunity to ‘wow’ attendees and get them to stop, listen and see what you have to offer. You know the saying, ‘don’t judge a book by its cover?’ Well, it’s a saying because it actually happens, especially at a Show that is the size of 13 football fields!

To help you get started, we compiled five tips we think are important to designing an eye-catching booth that will help you stand out in the crowd:

  1. MessagingMessaging

Believe it or not, the people in your booth and their pitch can make or break an interested party. Define your key messages ahead of time and make sure the booth representatives know how to convey them in a clear, concise manner. Treat everyone like they’re important, because you never know when a key player for your business could walk into your booth. You only get one chance to make a first impression!

  1. Theme

Think about the theme of your booth. Make sure it’s cohesive and Theme
consistent with regards to color, language, decorations, etc. Pro tip: extend that branding to your marketing collateral that will be visible in the booth and handed out to buyers as a take-away.

  1. Logo and Signage

Although presentation of your products is important, your signage is what will draw them in. At the pet industry’s largest annual tradeshow, a good-sized, prominent logo can help buyers easily locate your booth from a distance. Upfront signage with key messaging helps attendees easily decide if they want to engage further.

  1. Lighting, Flooring, and DesignLighting

Whether it comes with your booth tools or from Global Pet Expo’s official vendor, GES Exposition Services, great lighting, comfortable flooring and a cohesive design is key to standing out among the thousands of booths on the Show Floor.

  1. Display Rules

Important information about things like canopies, hanging signage, multi-story exhibits and more can be found in the Display Rules. It’s important to make sure your eye-catching booth is compliant with show management guidelines.

For more information about booth set-up and services, visit our website or see our list of official show vendors.

Members of the Media: What to Expect at Global Pet Expo in 2016

If you’ve been to Global Pet Expo in the past, you know that its the place to be to get the scoop on the latest and greatest pet products, new and emerging trends, spending predictions for upcoming years and more! If you have never attended the pet industry’s largest annual trade show, now is the time! Visiting every booth on the Show Floor is equivalent to walking over three miles and you can see, smell, touch and even pet the sweet things our exhibitors bring. After all, all trails lead here!

IMG_5618Just in case that wasn’t convincing enough, we compiled a list of perks of attending from Global Pet Expo 2016:

The New Products Showcase, which boasted over 900 new products last year, is your one-stop-shop for new product and trend stories. If you can’t remember all 900 of them, we have you covered.

Global Pet Expo staff is on hand in the Press Office to provide photos and information on all New Products Showcase winners. This space, dedicated to media, is where you can connect to free wifi, refuel on snacks and drinks, and be front and center for all scheduled press conferences. If you’re interested in something specific, let us know in advance and we will do the scouring for you… even schedule a tour and we’ll show you around!

If you’re still hungry for more information the Industry Breakfast will be chock full of the latest research, industry trends and consumer spending predictions for the upcoming year

Wind down from a full day on the show floor at the Media Reception where you can enjoy a refreshing cocktail and appetizers while you mingle 833A8663with colleagues or interview fellow journalists.

Just remember, the Show is only open to qualified members of the press such as writers, editorial staff, publishers and bloggers. Registration opens November 1, 2015.

If you have questions or would like more information, please feel free to contact Jamie Baxter via phone at (775) 322-4022 or via email at jamie@theimpetusagency.com.

Planning Ahead: Global Pet Expo 2016

Although you do have a bit of time, it’s never too early to start planning to exhibit at the pet industry’s largest annual trade show. In fact, our 2016 Exhibitor Floor Plan is live on the website and the Booth Application is available online, so now is the perfect time to brush up on planning tips and make sure your Show experience is the best one yet!

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Because we know planning for the Show can be overwhelming, we’ve prepared some tips to help you get a few things out of the way:

  1. Review the Floor Plan and reserve your booth space

Securing your booth space is the first step toward a successful experience at Global Pet Expo and there is a reason we release it early. Plan ahead and secure your booth space now before we sell out!

  1. Assess booth space materials to determine 2016 needs

If you are a returning exhibitor, you probably have an idea of what your booth will look like. If you are a new exhibitor or you have new products or signage you want to display, it’s important to think about what you will want in your booth and what you will need to execute it well.

  1. Plan for Show marketing and promotion

Marketing materials take time to design and produce. Set aside time with your team to discuss what you will want at the Show, whether it is brochures, postcards, flyers or other materials. Brainstorm ideas for press kits in the press office. Think about budgeting for advertisements in the pet industry trades and note the dates that artwork will be due. Also, look into budgeting for the many great show sponsorship opportunities.

  1. Review the Show Rules

Make sure you are up to speed on things like official show dress code, age requirements, photography and more, which can all be found in the Show Rules.

  1. Decide what you will highlight at the Show

It’s always helpful to have something new, but it’s important to make sure it is the right product and it is done well. Think about packaging, images and presentation to ensure it is put together well enough to show buyers from some of the top retailers in the industry.

For more information about Global Pet Expo visit www.globalpetexpo.org.