Top 5: Reasons To Be An APPA Member

While Global Pet Expo is certainly a top benefit of joining the American Pet Products Association, there are a number of reasons membership to APPA can be your best business investment.

Here are the top 5:

  1. Grow Your Business

As a trade association, APPA provides a wealth of services and programs designed to meet its members’ business needs. From discount programs for insurance, shipping and public relations, to import/export services and educational seminars on a wide-spectrum of topics, these programs will help you prosper in the ever-growing global pet product market. For a snapshot of all the benefits members have access to, click here.

  1. Global Pet Expo

Global Pet Expo is the premier industry event presented by APPA and Pet Industry Distributors Association (PIDA). As the largest pet products trade show in the United States, the Show has the most qualified pet product buyers in attendance, including independent retailers, distributors, and mass-market buyers, representing 76 countries. In order to exhibit, companies must be a member of either APPA or PIDA.

In 2017, Global Pet Expo will take place March 22-24 in Orlando, Florida. For more information, visit www.globalpetexpo.org.

  1. Market Research

Since 1988, The Association has been publishing the APPA National Pet Owner’s Survey, the industry’s most comprehensive consumer research study of demographics, buying habits and other traits of owners of dogs, cats, fish, birds, reptiles, small animals and equine. Published every other year, the Survey is the premier resource of its kind and APPA members receive a complimentary copy when a new one is published.

Additionally, APPA publishes the National Pet Market Opportunity Study, as well as its most recent APPA Generational Report, both of which are available to members at a discounted rate.

  1. Government & Regulatory Affairs Advocacy

APPA has an established Government and Regulatory Affairs Department whose activities are directed towards the advancement of its members and the pet industry through member cooperation and advocacy. We provide a comprehensive Products & the Law Library online exclusively available to APPA members, which includes summaries of current bills and proposed regulations that could impact your business as well as the industry as a whole. 

  1. Supporting the Industry. Leading the Way.

As the pet industry’s leading association, APPA strives to grow and support the industry in many ways beyond the direct services The Association provides its members. APPA has played a chief role in driving and developing significant programs designed to strengthen the pet industry while demonstrating the joys and benefits of pet ownership.

For more information on becoming an APPA member, visit our website today.

Xiomara González-Govea Accepts “Excellence in Journalism and Outstanding Contributions to the Pet Industry Award” at Global Pet Expo 2015

CONGRATULATIONS!

IMG_0551The talented, award-winning, national television and radio journalist and animal advocate, Xiomara González-Govea accepted the 2015 “Excellence in Journalism and Outstanding Contributions to the Pet Industry Award.”

González-Govea personally accepted the award, presented by Bob Vetere, President and CEO of the American Pet Products Association, on Thursday, March 5, 2015 in Orlando, Florida at the Purina® Pro Plan Media Reception at Global Pet Expo. The annual “Excellence in Journalism and Outstanding Contributions to the Pet Industry Award” recognizes individuals in the media who have the power to influence millions of people and use this to positively promote the joys and benefits of pet ownership.

IMG_0538González-Govea is a national television and radio journalist who specializes in animal related and human feature stories for Hispanic media in the United States. Her 19-year television career in the U.S. has included the two largest Hispanic television networks: Telemundo and Univision Networks.

Since 2007, González-Govea has taken on new responsibilities at Univision Network, the leading Hispanic media conglomerate. She served as a pet correspondent host on Despierta America, the single highest rated morning show in Latin American television, and is currently the main face for all animal-related stories for the national daily news magazine shows, Primer Impacto and Noticias Univision.

She also hosts Animales360 con Xiomara, a weekly digital animal segment on Univision.com as part of the network’s news division.

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González-Govea’s journalistic talents combined with her acute animal knowledge have guided her to develop her own pet media concept, Animales360°™, a bilingual and multi-media platform targeting the nearly 55 million Hispanics in the United States.

Oh, and we can’t forget to share her amazing Univision segment on Global Pet Expo that aired nationally March 10th, 2015. Congratulations again, to Xiomara, keep up the good work!

Press Registration for Global Pet Expo 2015 is now OPEN!

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Click here to review registration requirements and online submission form. 

TOP 5 REASONS TO REGISTER EARLY

  1. Receive important Show announcements
  2. Hear all the exciting events and new product information from exhibitors first
  3. RSVP for important events as opportunities open
  4. Start organizing your calendars with meetings and interviews early
  5. Avoid being called a procrastinator

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Global Pet Expo 2015 Exhibitor Floor Plan

Global Pet Expo 2015 will be here before you know it, and now is the time to start planning for this key opportunity to introduce your company and products to a diverse audience of qualified decision makers who might otherwise be difficult to meet. And this Show provides you with three full days:

Wednesday, March 4th through Friday, March 6th in Orlando,Florida where you can enjoy valuable face-time with buyers who represent millions of dollars in buying power and who come ready to place orders.

In fact, 80% of Global Pet Expo buyers are the final decision makers for their companies. Even bigger, our attendance has continued to grow because 98% tell us they would recommend the show to other buyers.

This Exhibitor Floor Plan gives you all the information you need to decide what area of the show floor will be the best fit for your business. Be sure to consider one of our five Specialty areas as well. Booth space fills up quickly, so please plan to register early.

We make it easy for you to submit your booth application online now, and want to remind you to register by July 31st, 2014 if you want to be eligible for an advance booth assignment based on your company’s Priority Points. After July 31st, booth assignments are on a first-come, first-served basis and must be paid in full when you register.

Remember, Global Pet Expo is only open to manufacturers who are members of APPA. Membership dues can also be paid when you purchase your booth online.

Join us and unleash your business potential at Global Pet Expo 2015!

http://globalpetexpo.org/exhibitor/ifloorplan.asp

Learning More About Global Pet Expo and APPA at SuperZoo 2013

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Preparing for SuperZoo 2013 this month? Along with many great vendors and exhibitors, we are also preparing to head to Las Vegas for this year’s Show, and we encourage you to visit American Pet Products Association (APPA) booth #852, and Global Pet Expo booth #952.

Whether you are already an APPA member or are considering joining the association, stop by to meet the APPA and Global Pet Expo team and learn more about all the opportunities and benefits that come with your membership. Take advantage and find out more about all the member benefit services and opportunities for you and your business including shipping solutions, member insurance programs, referral network, export/import assistance programs, market research, our public relations discount program to help grow your business, and more.

At both the Global Pet Expo and APPA booths, you can also expect to learn more about the pet industry’s largest annual trade show, Global Pet Expo, which will be held March 12-14, 2014 in Orlando, Florida. It’s never too early to get a head start. Buyers can stop by to register for the 2014 Show, and manufacturers can stop in to reserve booth space before the show floor fills up, as well as learn more about the dozens of sponsorship opportunities available to help expose your brand, and more.

We look forward to connecting with you in person at SuperZoo and are available to answer any questions you might have surrounding APPA memberships, benefits and Global Pet Expo 2014. We’ll also be handing out plenty of free swag, so stop by to pick up a few goodies and say hello! Hope to see you there!