Global Pet Expo 2016 is just five short months away! That time will pass quicker than you know it, which means it’s time to start preparing your materials and planning the design of your booth, if you haven’t already.
Your booth design and features are an extremely important contributing factor to a successful show. Your booth is your opportunity to ‘wow’ attendees and get them to stop, listen and see what you have to offer. You know the saying, ‘don’t judge a book by its cover?’ Well, it’s a saying because it actually happens, especially at a Show that is the size of 13 football fields!
To help you get started, we compiled five tips we think are important to designing an eye-catching booth that will help you stand out in the crowd:
Believe it or not, the people in your booth and their pitch can make or break an interested party. Define your key messages ahead of time and make sure the booth representatives know how to convey them in a clear, concise manner. Treat everyone like they’re important, because you never know when a key player for your business could walk into your booth. You only get one chance to make a first impression!
Think about the theme of your booth. Make sure it’s cohesive and
consistent with regards to color, language, decorations, etc. Pro tip: extend that branding to your marketing collateral that will be visible in the booth and handed out to buyers as a take-away.
- Logo and Signage
Although presentation of your products is important, your signage is what will draw them in. At the pet industry’s largest annual tradeshow, a good-sized, prominent logo can help buyers easily locate your booth from a distance. Upfront signage with key messaging helps attendees easily decide if they want to engage further.
Whether it comes with your booth tools or from Global Pet Expo’s official vendor, GES Exposition Services, great lighting, comfortable flooring and a cohesive design is key to standing out among the thousands of booths on the Show Floor.
- Display Rules
Important information about things like canopies, hanging signage, multi-story exhibits and more can be found in the Display Rules. It’s important to make sure your eye-catching booth is compliant with show management guidelines.