You’ve designed your booth, printed press materials and buyer handouts, packed and shipped booth materials, and you’ve finally made it to the event. Now its time to meet new people, expand your network, and get your brand out there! To help connect with others and draw attention to your products and booth, Tweeting from the Show is a simple and easy option. Brush up on a few quick tips to help steer your Tweeting in the right direction throughout the three-day Show!
- Know the hashtag
The official Show hashtag is #GlobalPetExpo and when incorporated into your Tweets, they will automatically be displayed on monitors throughout the show floor and convention center.
- Know your booth number!
As obvious as it might sound, including your booth number in Tweets will help guide buyers and media to your booth and products.
- Compile important Twitter handles in advance
Prior to the Show, do a little research and compile applicable buyer and media Twitter handles (handles are their account profile names) so you can follow and @ mention them with ease at the Show. We’ve even compiled a media list on our Global Pet Expo twitter page to help make it easier on who to reach out to.
- Share intriguing content
Show attendees are not turning to our Twitter monitors to see how you are enjoying that cappuccino (although, we certainly hope you are). They want to see intriguing content, and they want to know where they can find it. Showcase your products, people or your booth as a whole to make those 140 characters count.
- Join the conversation
The great thing about social media is that conversations can be a two-way street in real time. So, join the conversation. Talk to those who are actively engaging with you, answer questions and respond to comments in a timely manner.
- Invite attendees to your booth
While social engagements are great, nothing beats a meet and greet. Invite attendees to your booth to showcase and demo your products in-person and create lasting contacts. Don’t forget your booth number!
- Re-tweet your colleagues
Don’t just simply share content for yourself. If another show attendee has something great to say, favorite or re-tweet the information and increase your social and online presence.
- Ensure timely tweets
Our Twitter monitors will be displaying tweets using the official #GlobalPetExpo hashtag all three days The more people who contribute, the less time a tweet will remain visible on the screen. Make sure you tweet consistently all three days to remain seen and heard!
- Turn digital content into reality
Continue the conversation outside the walls of the Twittosphere. Ask your followers to come by your booth and chat, meet up on a break or schedule a post-show conversation.
- Keep track of conversations and contacts
Not everyone will have time to stop by your booth. Make the most of your social media engagements by keeping track of the names and Twitter handles of those you connect with during the show and follow up with them post-Show!
We look forward to seeing you at the Show and across our Twitter monitors soon! And, don’t forget to stay up-to-date on Global Pet Expo news and follow us at @GlobalPetExpo!