Global Pet Expo, Less Than a Week Away!

To everyone taking part in this exciting 2015 Show, we want to wish you one last ‘good luck’ and thank you all for making this industry so great!

As you all may or may not know, last year was an anniversary show for us and now we’re celebrating 11 years of Global Pet Expo. Hard to believe where we came from back in 2004 to where we are now, one of the fastest growing trade shows in the country, according to Trade Show Executive. Some of you have been with us from the beginning and it shows on your badges, and some of you are just joining us this year….either way, we want to thank you for your participation and give you some last minute motivation to get you psyched for your best show yet!

Although you may never feel fully prepared for the Show, we know you’ll do great! And Global Pet Expo staff will be onsite everywhere, but more specifically in the Show Office, Room W206A; Phone: (407) 685-4100. Should you need any assistance at all during the Show, please don’t hesitate to check in with us.

Go get ‘em, and try to have a little fun while you’re at it….we love this industry after all!

And just in case you still need some pumping up, here are a few of our tune picks for your listening pleasure.

Thanks again, see you at the Show!!

10 Tips for Live Tweeting at Global Pet Expo

You’ve designed your booth, printed press materials and buyer handouts, packed and shipped booth materials, and you’ve finally made it to the event. Now its time to meet new people, expand your network, and get your brand out there! To help connect with others and draw attention to your products and booth, Tweeting from the Show is a simple and easy option. Brush up on a few quick tips to help steer your Tweeting in the right direction throughout the three-day Show!

LiveTweet

  1. Know the hashtag

The official Show hashtag is #GlobalPetExpo and when incorporated into your Tweets, they will automatically be displayed on monitors throughout the show floor and convention center.

  1. Know your booth number!

As obvious as it might sound, including your booth number in Tweets will help guide buyers and media to your booth and products.

  1. Compile important Twitter handles in advance

Prior to the Show, do a little research and compile applicable buyer and media Twitter handles (handles are their account profile names) so you can follow and @ mention them with ease at the Show. We’ve even compiled a media list on our Global Pet Expo twitter page to help make it easier on who to reach out to.

  1. Share intriguing content

Show attendees are not turning to our Twitter monitors to see how you are enjoying that cappuccino (although, we certainly hope you are). They want to see intriguing content, and they want to know where they can find it. Showcase your products, people or your booth as a whole to make those 140 characters count.

  1. Join the conversation

The great thing about social media is that conversations can be a two-way street in real time. So, join the conversation. Talk to those who are actively engaging with you, answer questions and respond to comments in a timely manner.

  1. Invite attendees to your booth

While social engagements are great, nothing beats a meet and greet. Invite attendees to your booth to showcase and demo your products in-person and create lasting contacts. Don’t forget your booth number!

  1. Re-tweet your colleagues

Don’t just simply share content for yourself. If another show attendee has something great to say, favorite or re-tweet the information and increase your social and online presence.

  1. Ensure timely tweets

Our Twitter monitors will be displaying tweets using the official #GlobalPetExpo hashtag all three days The more people who contribute, the less time a tweet will remain visible on the screen. Make sure you tweet consistently all three days to remain seen and heard!

  1. Turn digital content into reality

Continue the conversation outside the walls of the Twittosphere. Ask your followers to come by your booth and chat, meet up on a break or schedule a post-show conversation.

  1. Keep track of conversations and contacts

Not everyone will have time to stop by your booth. Make the most of your social media engagements by keeping track of the names and Twitter handles of those you connect with during the show and follow up with them post-Show!

We look forward to seeing you at the Show and across our Twitter monitors soon! And, don’t forget to stay up-to-date on Global Pet Expo news and follow us at @GlobalPetExpo!

Global Pet Expo is a Winner!

Hollywood isn’t the only one buzzing with awards lately. We have a few of our own to tout….luckily, we didn’t have to fast before accepting these ones!

Global Pet Expo is a WINNER!!!

IAEETSE

We’re pleased to announce Global Pet Expo was recently honored by the International Association of Exhibitors & Events (IAEE) and took home two awards from the organization’s annual Art of the Show Competition. Additionally, Global Pet Expo also received the Grand Award for Best Use of Social Media by Trade Show Executive, a leading trade industry magazine.

Honored within the “over 150,000 net square feet” category, Global Pet Expo was awarded for Exhibit Sales Brochure & Prospectus and Sponsorship Development Program by IAEE. The Art of the Show Competition recognizes excellence in promotional materials for the exhibitions and events industry and includes 15 different categories of competition spanning three show sizes. Our year-round marketing plays a key role in the success of Global Pet Expo and we are honored to receive such acknowledgment from the leading association for the exhibition industry.

“The level of excellence from all the entries-and of course, the winners- is a real testament to how strong this industry really is.”
-IAEE President and CEO David Dubois, CMP, CAE, FASAE, CTA

Taking home Trade Show Executive’s Grand Award for Best Use of Social Media, Global Pet Expo was honored for results from its 2013 Show, demonstrating the key role social media plays in the Show’s success. Pre-show communication as well as onsite, real-time social media engagement has helped connect with attendees in such a way that it enhances their Show experience. Contributing to success, the Global Pet Expo YouTube channel grew 58% from the previous year as thousands tuned in daily to stay up-to-date on Show news, #globalpetexpo was one of the top trending stories on Twitter throughout the Show week, and Global Pet Expo’s Twitter encouraged buyers, exhibitors and media to join the conversation and generated 13.5 million impressions.

We look forward to connecting with you at the 2015 Show and hope to see you there!

For more information on IAEE, visit www.iaee.com.
For more information on Trade Show Executive, visit www.tradeshowexecutive.com