Global Pet Expo Academy: Seminars for Retailers & Why You Should Attend

The benefits retailers gain from attending Global Pet Expo are immense, from cruising the show floor of more than 900 exhibiting companies, to getting a first-hand look at more than 3,000 new product launches. But did you know you can build your business off the show floor as well and get even more out of your experience?

The 2014 Global Pet Expo Academy lineup is packed with experts who know the challenges you face, and can help you reap the rewards of implementing new ideas and tactics. There are 20 hours of business-building seminars presented by the retail industry’s most knowledgeable and dynamic speakers, conveniently located near the show floor so they are quick and easy to get to.

New this year, are Global Pet Expo Academy’s free mini sessions.  Modeled on the famous “TED Talks”, the Global Pet Expo Mini Sessions pack a powerful punch in a small package. These 15- minute sessions will focus on specific topics and give you actionable advice that will improve your business. Sit in on one session or all four each day—the choice is yours and there’s no charge to attend.

Please note, seminar registration does NOT automatically register you for a badge at Global Pet Expo. Registration for entrance into the Show must be done separately. Take a look at the lineup below, and click here for details and registration information!

Tuesday, March 11

Social Media Bootcamp (2 sessions)
1 – 4:30 p.m., Room W204A
Presented by Lynn Switanowski
Audience: Beginner to advanced beginner social media users

Session 1 (1-2:30 p.m.) What to Do to Make Sure That It Works For Your Business
Session 2 (3-4:30 p.m.) Developing a Strategy and Learning Real-Time Tactics to Improve Your Social Media Results

Wednesday, March 12

How to Advertise & Market Your Business
9-10:15 a.m., Room W204A
Presented by Dave Ratner & BJ Bueno

Turning Posts into Profit: Creating Social Media Programs to Connect with Your Customers and Ring the Register
10:30-11:45 a.m., Room W204C
Presented by Lynn Switanowski

Business Planning: Creating the ‘Right’ Business
Noon – 1:15 p.m., Room W204A
Presented by Tom Shay

The Emerging Pet Paradigm and Pet Stores
1:30-2:45 p.m., Room W204C
Presented by Kimberly Ness & Jenny Rowland

Mini Sessions:

Session 1: Quick Tips to Help Your Business Create More Cash
3:00 pm – 3:15 pm, Room W204A
Presented by Lynn Switanowski

Session 2:  How Retailers Can Work with Pet Bloggers
3:15 pm – 3:30 pm, Room W204A
Presented by Amanda LeGaux

Session 3: How to Make Your Store the “Chosen One”
3:30 pm – 3:45 pm, Room W204A
Presented by Dave Ratner

Session 4: Are You Trying to be Something You Aren’t?
3:45 pm – 4:00 pm, Room W204A
Presented by Tom Shay

Thursday, March 13

Are You Managing Your Time or is it Managing You?
9-10:15 a.m., Room W204A
Presented by Lynn Switanowski

When the Numbers Don’t Add Up
10:30-11:45 a.m., Room W204C
Presented by Tom Shay

Uncover the Real Secrets of: What Women Want From Your Pet Business
1:30-2:45 p.m., Room W204C
Presented by Anne Obarski

You’ve Got Covenants; Just Like Moses
3-4:15 p.m., Room W204A
Presented by Tom Shay

Mini Sessions:

Session 1:  “It’s All About the Name Tag”
12:00 pm – 12:15 pm, Room W204A
Presented by Anne Obarski

Session 2: How to Become Obsolete in One Easy Lesson
12:15 pm – 12:30 pm, Room W204A
Presented by Tom Shay

Session 3: Who’s Stealing From You
12:30 pm – 12:45 pm, Room W204A
Presented by Anne Obarski

Session 4: Turn the Tide on Stagnating Sales in your Pet Store
12:45 pm – 1:00 pm, Room W204A
Presented by Lynn Switanowski

Friday, March 14

Pet Retailer Town Hall
8-9:15 a.m., Room W204A
Panelists include: Scott Click, Adam Jacobson, Curt Jacques II, Teresa Miller

Be an “Undercover” Boss: Clues to Create a Team of Pet Business Superheroes
9:30-10:45 a.m., Room W204C
Presented by Anne Obarski

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