2014 Marketing Toolkit for Exhibitors

Exhibitor Marketing Tools are exclusively available to 2014 Global Pet Expo Exhibitors and are designed to increase your brand and company exposure before and during the Show, while maximizing your marketing investment.

The Toolkit includes:

  • Buyer Invitation List
  • Customized Global Pet Expo Web Banner
  • Global Pet Expo Downloadable Logo
  • Media Lists
  • New Product Showcase Registration
  • Promotional Stickers
  • Public Relations Guide
  • Show Publication Advertising
  • Sponsorship opportunities

You’ve made the investment to attend the Show, so why not do all you can to increase exposure and strengthen your presence.  The Buyer Invitation and Media lists are a great way to alert buyers and media of new products, promotions and company news ahead of time.  Let them know who you are and why they should visit your booth during the Show.  Promotional material such as logos and website banners are also a great way to let current and potential customers know you’ll be attending the 2014 Show, and help draw their attendance.

The New Products Showcase is a one-stop-shop on the Show floor where buyers and media can check out all that’s new to the 2014 Show, in one place. If you have a new product to show off, you’ll definitely want to take advantage of the opportunity to display it here. “Best in Show” Awards are presented on the second day of the Show for the best new products in certain categories, based on buyer votes. This is an extremely desired title to give your new product and certainly a boost for additional exposure.

Sponsorship opportunities fill up fast, so make sure to check out all that Global Pet Expo has to offer. There are a variety of options from online promotion to outside the expo on buses and in hotels, to onsite advertising in the lobby, show floor and lobby banners. Options are available in a range of prices for various exposure levels to further help get your brand and booth number in front of attendees.

To access the full Marketing Kit, please visit the Exhibitor Marketing Tools section on our website. You must be an Exhibitor with an assigned booth for the 2014 Global Pet Expo with a username and password to login.

2014 Retailer Excellence Awards: Final Call for Nominations


Retailer Excellence Awards
Last chance to get your nominations in for the Third Annual Global Pet Expo Retailer Excellence Awards!

The awards program is designed to recognize outstanding pet specialty retailers in a variety of areas such as merchandising, marketing, customer service and community service. Winners will be announced at Global Pet Expo’s Pet Industry Breakfast at 8 a.m. on March 13, 2014.

Nominations can be submitted by manufacturers, retailers, distributors, and members of the press.

CLICK HERE to download the nomination form, which may be submitted via email at mdavid@petbusiness.com or fax at 646-674-0102.

Last year's winners posing at Global Pet Expo.

Last year’s winners posing at Global Pet Expo.

Award Categories

Best Overall Single-Store Retailer: Recognizes a single-store retailer that excels in sales, customer service, store design, merchandising and community service.

Best Overall Multi-Unit Retailer (two -10 stores): Recognizes multi-unit retailers with between two and 10 stores that excel in sales, customer service, store design, merchandising and community service.

Best Overall Multi-Unit Retailer (10 or more stores): Recognizes multi-unit retailers with 10 or more stores that excel in sales, customer service, store design, merchandising and community service.

Best Live-Animal Specialty Store: Recognizes a retailer that excels in sales, promotion, display, concern and knowledge of a dedicated live-animal category.

Merchandising Excellence Award: Recognizes a retailer that demonstrates outstanding creative techniques to promote sales and services.

Multi-Service Excellence Award: Recognizes a retailer that effectively offers a broad spectrum of services including grooming, training, boarding, etc.

Marketing Excellence Award:  Honors a retailer that effectively executes sales and promotional techniques to increase sales and customers including the use of advertising, public relations, social media and more.

Customer Service Excellence Award: Recognizes a retailer that provides an unmatched level of customer service, demonstrates familiarity with products and services, etc.

Excellence in Store Design Award: Honors a retailer that demonstrates excellence in overall store design including merchandising displays, store layout, curb appeal and more.

Community Service Award: Recognizes a retailer that demonstrates fellowship, integrity and a clear demonstration that the store is committed to giving back to the community.