Global Pet Expo is only five months away. “Only,” you might be saying? Yes, there are certain things you need to be thinking about and acting on now in order to make your Show experience the best it can be.
#1 Reserve your booth space.
Your Global Pet Expo experience begins when you reserve your booth. If you haven’t done it already, click HERE to book you booth on-line. Don’t wait too long because the show floor is filling up fast.
#2 Look at your booth itself.
Will you need a new booth, or do any parts need replacing? Does signage need to be updated or would you like different flooring than you had last year? Waiting until the last minute costs more and adds unneeded stress.
#3 Decide who should work the Show.
Decide now how many sales people (and which ones) should work the Show. Do you need to bring someone who can answer technical questions or someone who can speak to media and go on camera? Will you have a senior level person to talk to VIPs? Figuring out these issues now will let everyone attending plan ahead.
#4 Book your hotel and flights.
Now that you know who is going to Global Pet Expo, you should plan your trip. Airfares are usually cheaper when you book early. Also, fill up quickly. You have more options when you reserve your hotel rooms early. Click HERE for special hotel rates.
#5 Start planning how you will promote your participation at the show.
Marketing and advertising materials take a while to plan and produce. Are you going to mail brochures and post cards or will you do all your promotion by email? If you are placing ads in the pet industry trades find out the dates that artwork is due. The Global Pet Expo Show Directory and Show Dailies are a great way to get in front of Show attendees while they are at the Show. And don’t forget press kits for the press office.
#6 Nail down new products.
Are you launching something new at the Show? Make sure you’re working on packaging design and quality prototypes now that positively reflect the actual product if it won’t be available at the Show. Get with your team to have sales price, pitch and information clear, concise and consistent.
Set your new products up for maximum exposure and success by entering them in the New Products Showcase. Press and buyers alike flock to this 30,000 square-foot launchpad for nearly 1,000 new products, making it the single largest new product showcase at any pet industry trade show in the world. In fact, 92% of buyers who attend Global Pet Expo visit the New Product Showcase. And who can forget about the highly-coveted “Best in Show” awards…
To be eligible to win, products must be entered in the New Product Showcase. Don’t delay, the entry fee only goes up the longer you wait!