We, along with Pet Business Media, are pleased to announce four new categories for the second annual Global Pet Expo Retailer Excellence Awards. Designed to honor outstanding independent pet stores, new categories include Best Overall Single-Store Retailer, Best Overall Multi-Unit and Best Live-Animal Specialty Store. Results will be announced and the winners awarded during the Show’s annual breakfast, Feb. 21, 2013 at 8 a.m. at the Orange County Convention Center.
The Retailer Excellence Awards will be awarded to one independent pet store in each of the following ten categories:
- (NEW) Best Overall Single-Store Retailer: Recognizes a single-store retailer that excels in sales, customer service, store design, merchandising and community service.
- (NEW) Best Overall Multi-Unit Retailer (two -10 stores) and
- (NEW) Best Over Multi-Unit Retailer (10 or more stores):Two awards will recognize multi-unit retailers with between two and 10 stores and 10 or more stores that excel in sales, customer service, store design, merchandising and community service.
- (NEW) Best Live-Animal Specialty Store: Recognizes a retailer that excels in sales, promotion, display, concern and knowledge of a dedicated live-animal category.
- Merchandising Excellence Award: Recognizes a retailer that demonstrates outstanding creative techniques to promote sales and services.
- Multi-Service Excellence Award: Recognizes a retailer that effectively offers a broad spectrum of services including grooming, training, boarding, etc.
- Marketing Excellence Award: Honors a retailer that effectively executes sales and promotional techniques to increase sales and customers including the use of advertising, public relations, social media and more.
- Customer Service Excellence Award: Recognizes a retailer that provides an unmatched level of customer service, demonstrates familiarity with products and services, etc.
- Excellence in Store Design Award:Honors a retailer that demonstrates excellence in overall store design including merchandising displays, store layout, curb appeal and more.
- Community Service Award: Recognizes a retailer that demonstrates fellowship, integrity and a clear demonstration that the store is committed to giving back to the community.