Top 5: Reasons To Be An APPA Member

While Global Pet Expo is certainly a top benefit of joining the American Pet Products Association, there are a number of reasons membership to APPA can be your best business investment.

Here are the top 5:

  1. Grow Your Business

As a trade association, APPA provides a wealth of services and programs designed to meet its members’ business needs. From discount programs for insurance, shipping and public relations, to import/export services and educational seminars on a wide-spectrum of topics, these programs will help you prosper in the ever-growing global pet product market. For a snapshot of all the benefits members have access to, click here.

  1. Global Pet Expo

Global Pet Expo is the premier industry event presented by APPA and Pet Industry Distributors Association (PIDA). As the largest pet products trade show in the United States, the Show has the most qualified pet product buyers in attendance, including independent retailers, distributors, and mass-market buyers, representing 76 countries. In order to exhibit, companies must be a member of either APPA or PIDA.

In 2017, Global Pet Expo will take place March 22-24 in Orlando, Florida. For more information, visit

  1. Market Research

Since 1988, The Association has been publishing the APPA National Pet Owner’s Survey, the industry’s most comprehensive consumer research study of demographics, buying habits and other traits of owners of dogs, cats, fish, birds, reptiles, small animals and equine. Published every other year, the Survey is the premier resource of its kind and APPA members receive a complimentary copy when a new one is published.

Additionally, APPA publishes the National Pet Market Opportunity Study, as well as its most recent APPA Generational Report, both of which are available to members at a discounted rate.

  1. Government & Regulatory Affairs Advocacy

APPA has an established Government and Regulatory Affairs Department whose activities are directed towards the advancement of its members and the pet industry through member cooperation and advocacy. We provide a comprehensive Products & the Law Library online exclusively available to APPA members, which includes summaries of current bills and proposed regulations that could impact your business as well as the industry as a whole. 

  1. Supporting the Industry. Leading the Way.

As the pet industry’s leading association, APPA strives to grow and support the industry in many ways beyond the direct services The Association provides its members. APPA has played a chief role in driving and developing significant programs designed to strengthen the pet industry while demonstrating the joys and benefits of pet ownership.

For more information on becoming an APPA member, visit our website today.

Mark Your Calendars for the Premier Industry Event

Global Pet Expo | March 22-24, 2017 | Orlando, FL

APPA members, in addition to all of your other exclusive member benefits, you have access to the Premier Industry Event, Global Pet Expo! If you’ve never attended the Show, here are a few stunning facts about last year that will make you want to go:

Global Pet Expo is not only the first trade show of the year, but also the pet industry’s largest annual trade show, and we have the numbers to prove it:

Total attendance in 2016 came in at a staggering 15,478 attendees including 6,170 qualified buyers who walked the 320,000 net square-foot Show floor! With 1,087 exhibitors and 3,218 booths sold, our exhibit space grew by nearly 10,000 feet to accommodate the space needed to share over 3,000 new pet product launches – another Show record!

And to make for a truly “global,” Global Pet Expo, 21% of exhibitors and 24% of buyers this year were from countries outside the United States, a clear indication that once again, Global Pet Expo is a key trading opportunity for companies around the world!


Did we also mention that more than 220 members of the press were there from magazines and bloggers to national media outlets like The TODAY Show, ABCNetwork and Fox & Friends, as well as celebrities like Lisa Vanderpump, Outkast’s Big Boi, Pit Boss Shorty and Christie Rampone? We welcomed some impressive media to the 2016 Show and are looking forward to more great coverage in 2017.

Screen Shot 2015-04-09 at 11.03.13 AMAnd not to #humblebrag, but we got pretty social on social media as well!

Fans took to Twitter over 5,000 times using the official Show hashtag #GlobalPetExpo to talk about what was new and happening on the Show floor. These tweets generated more than 33 million impressions, reaching more than 5.4 million people. All of this social interaction sent #GlobalPetExpo soaring to the top of Twitter’s most tweeted list, earning a spot in the ‘trending topics’ yet again.

If these numbers aren’t enough to get your tail wagging, we don’t know what will.

So, what are you waiting for? Pull out those smart phones, open your email or grab your planners and mark your calendars for the premier industry event, happening March 22-24, 2017. See you in sunny Orlando!

Retailer Excellence Award Winners Announced at Global Pet Expo 2016

Global Pet Expo and Pet Business are proud to announce the winners of the Fifth Annual Retailer Excellence Awards. The Awards Ceremony took place during the Show’s Pet Industry Breakfast on Thursday March 17, 2016. The Retailer Excellence Awards are designed to honor outstanding independent pet stores in a variety of categories. The following retailers received designated awards in each of the 10 different categories:


All Pets Considered of Greensboro, NC
Best Overall Single-Store Retailer: This award recognizes a single-store retailer for excelling in sales, customer service, store design, merchandising and community service.

TailSpin of Savannah, GA
Best Overall Retailer (2 – 10 stores): This award recognizes multi-unit retailers with less than 10 stores for excelling in sales, customer service, store design, merchandising and community service.

Natural Pawz of Houston & Austin, TX
Best Overall Retailer (10 or more stores): This award recognizes multi-unit retailers with more than 10 stores for excelling in sales, customer service, store design, merchandising and community service.

Pet Express of Boston, MA
Best Live Animal Retailer: This award recognizes a retailer that excels in sales, promotion, display and knowledge of the dedicated live-animal category.

Gorge Dog of Hood River, OR
Merchandising Excellence: This award recognizes their outstanding creative techniques to promote sales and services.

Woof Gang Bakery of Orlando, FL
Multi-Service Excellence: This award recognizes their effective offering of a broad spectrum of services including grooming, training, boarding, etc.

Brookside Barkery & Bath of Kansas City, MO
Marketing Excellence: This award honors effective execution in sales and promotional techniques to increase sales and customers including the use of advertising, public relations, social media and more.

Blackbird’s Bowl of St. Morris, IL
Customer Service Excellence: This award recognizes an unmatched level of customer service, demonstrates familiarity with products and services, etc.

Healthy Pet Products of Pittsburgh, PA
Store Design Excellence: This award honors excellence in overall store design including merchandising displays, store layout, curb appeal and more.

Pet Things of Douglasville, GA
Community Service Excellence: This honor recognizes fellowship, integrity and a clear demonstration that the store is committed to giving back to the community.

Entries were judged by a committee consisting of Global Pet Expo and Pet Business Media staff members. For more information about the Show, please visit

Introducing the New Products Showcase Winners from Global Pet Expo 2016

With nearly 1,000 new pet products entered into this year’s New Products Showcase, the buyers in attendance definitely had their work cut out for them in choosing the most innovative, useful, and groundbreaking products for 2016.

Well, the votes are in, and the winners are…..New Product Showcase


Best In Show
Jellyfish Cylinder Nano
Jellyfish Art LLC

Second Place
Finding Dory Aquatic Line
Penn-Plax, Inc.

Third Place
Aqueon NeoGlow™ Aquarium Kits
Central Garden & Pet


Best In Show
Eco-friendly Birdhouse
Le Sharma Trading, Inc.

 Second Place
Exclusive Happy Beaks Bird Toys
A&E Cage Co., LLC

Third Place
Sweet Feet & Beak


Best In Show
PetCakes Holiday Series
PetCakes by Lucky Paws, LLC

Second Place
Dog is My Zen Collection
Dog Is Good

Third Place
The Original Pup for a Charming Boy & Darling Girl
The Lazy Dog Cookie Co., Inc.


Best In Show
Bark-N-Cats- Now cats are really barking up the right tree!
Ware Manufacturing

Second Place
Cat Love Woodland Mouse Hunt Interactive Toy
Rolf C. Hagen (USA) Corp.

Third Place
Vesper Cat Furniture-Red
Rolf C. Hagen (USA) Corp.


Best In Show
Humunga Bling
Moody Pet, Inc.

Second Place
Earth Animal No-Hide- All Natural Raw Hide Alternative Chews
Earth Animal

Third Place
iFetch Frenzy


Best In Show
Himalayan Corporation

Second Place
WHIMZEES Variety Value Box
Paragon Pet Products USA Inc.

Third Place
Eco-Friendly Natural Pet Toys
Le Sharma Trading, Inc.


Best In Show
Zilla Turtle Trunk
Central Garden & Pet

Second Place
Exo Terra Small Decor
Rolf C. Hagen (USA) Corp.

Third Place
Zoo Med Skyscraper Terrerium
Zoo Med Laboratories, Inc.


Best In Show
Kaytee Crittertrail LED Lighted Habitat
Central Garden & Pet

Second Place
Brown’s® Tropical Carnival® Play Barns with Hay
F. M. Brown’s, Inc.

Third Place
Critter X is back, BUT it is Critter X Connects
Ware Manufacturing


Best In Show
Dogs are really going Ape for Gorilla Chews, Chomps and Tugs
Ware Manufacturing

Second Place
Treat Planet Ultimate Chew Display
Treat Planet, LLC 

Third Place
TropiClean Fresh Breath Dental Center Floor Stand
TropiClean Pet Products



Countdown to Global Pet Expo 2016

UntitledExhibitors, the countdown is on! Global Pet Expo is just
weeks away and soon, pet industry professionals from all over the world will be shipping boxes, adding final touches to marketing materials and prepping their elevator speeches for The Greatest Show on Earth! And just in case you haven’t made your own list of to-dos, we’ve compiled a list of important things to complete below:


For more details and a list of important deadlines review the Exhibitor Checklist.

We can’t wait to see everyone on the Show Floor! For more information about Global Pet Expo, visit the website.

10 Reasons to Attend Global Pet Expo

The Greatest Show On Earth is just four short months away. If you are still on the fence about attending, here are 10 reasons why you should:

Screen Shot 2015-08-17 at 2.39.28 PM 1

  1. See more than 3,000 new products and find the ones you need to grow your business
  2. Work with suppliers to maximize value and increase sales
  3. Cash in on show specials and discounts only available at Global Pet Expo
  4. Find new suppliers and products to expand your merchandise mix
  5. Learn how to optimize product display and selections
  6. Discover new strategies to build brand and customer loyalty
  7. Improve product knowledge to enhance your relationship with customers
  8. Explore new ways to connect with your community and boost store traffic
  9. Discover how retailers reach consumers across multiple shopping channels
  10. Understand emerging trends that will help you thrive in 2016 and beyond

We should also remind you that the pet industry’s largest annual trade show is the size of 13 football fields. So, jump that fence. All trails lead to Global Pet Expo in 2016 and you don’t want to miss it!

For more information about Global Pet Expo visit

Tips and Tricks to Designing Your Booth

Global Pet Expo 2016 is just five short months away! That time will pass quicker than you know it, which means it’s time to start preparing your materials and planning the design of your booth, if you haven’t already.

Your booth design and features are an extremely important contributing factor to a successful show. Your booth is your opportunity to ‘wow’ attendees and get them to stop, listen and see what you have to offer. You know the saying, ‘don’t judge a book by its cover?’ Well, it’s a saying because it actually happens, especially at a Show that is the size of 13 football fields!

To help you get started, we compiled five tips we think are important to designing an eye-catching booth that will help you stand out in the crowd:

  1. MessagingMessaging

Believe it or not, the people in your booth and their pitch can make or break an interested party. Define your key messages ahead of time and make sure the booth representatives know how to convey them in a clear, concise manner. Treat everyone like they’re important, because you never know when a key player for your business could walk into your booth. You only get one chance to make a first impression!

  1. Theme

Think about the theme of your booth. Make sure it’s cohesive and Theme
consistent with regards to color, language, decorations, etc. Pro tip: extend that branding to your marketing collateral that will be visible in the booth and handed out to buyers as a take-away.

  1. Logo and Signage

Although presentation of your products is important, your signage is what will draw them in. At the pet industry’s largest annual tradeshow, a good-sized, prominent logo can help buyers easily locate your booth from a distance. Upfront signage with key messaging helps attendees easily decide if they want to engage further.

  1. Lighting, Flooring, and DesignLighting

Whether it comes with your booth tools or from Global Pet Expo’s official vendor, GES Exposition Services, great lighting, comfortable flooring and a cohesive design is key to standing out among the thousands of booths on the Show Floor.

  1. Display Rules

Important information about things like canopies, hanging signage, multi-story exhibits and more can be found in the Display Rules. It’s important to make sure your eye-catching booth is compliant with show management guidelines.

For more information about booth set-up and services, visit our website or see our list of official show vendors.